New MicroNutra Site Increases Conversions
The new version of the MicroNutra Health website was launched in late-January. The new site is cleaner, faster, and overall more visitor-friendly in terms of navigation and available health information related to each product offering. The new MicroNutra home page is more interactive by calling out what’s new on the site, the current free sample offerings, the current special promotions, and the new Weight Loss Control Center. The top 5 men’s dietary tools, top 5 women’s dietary tools, and top 3 MicroNutra Health products for kids are outlined in an easy-to-follow format. A new right-hand sidebar is now present on all product sales pages and includes health tips, a newsletter signup form, a downloadable product information sheet, and the contents of a customer’s shopping cart after an item is added.

MicroNutra Affiliate Impact – More Conversions, More Commissions
The new MicroNutra website improves the sales conversion rate for all types of traffic including visitors clicking through from affiliate sites. A higher conversion rate equals increased commissions for affiliates. The new site loads faster, has a modern look and feel, provides exciting, helpful health information to potential and existing customers, plus is overall more dynamic in the presentation of products, promotions, content, and testimonials.
Take a moment to check out the new MicroNutra Health website and you’ll notice the change right away. Stay tuned too because the second phase of the new MicroNutra site is due by April 2009 and will provide even more interactive options and interesting product information for visitors to choose from.
